July 2021

Packaging is the first thing we see of any product, online or offline. It has two main functions: for proper containment and to adorn the item with a beautiful and functional first impression. Packaging and e-commerce are partners in making big profits in the online market today. The industry is projected to reach $61.55 Billion […]

“Big things come in small packages.” We always hear this from people who are surprised by the great products that came from seemingly unremarkable packaging. But why do we almost always assume that there are no great products within commonplace packages? Perhaps we put our focus on outer packaging 90% of the time. In this