The first thing a customer sees when they have your product is the packaging. The saying, “Don’t judge a book by its cover” is not applicable for products because customers often critique a brand based on its product packaging. If your packaging is premium, customers are more likely to associate your brand and products with …
Things to Consider When Choosing the Right Packaging Read More »
Packaging is the first thing we see of any product, online or offline. It has two main functions: for proper containment and to adorn the item with a beautiful and functional first impression. Packaging and e-commerce are partners in making big profits in the online market today. The industry is projected to reach $61.55 Billion …
Out of the Box: Packaging’s Role in Boosting Product Sales Read More »
Packaging is an essential element of every company’s marketing strategy if it manufactures or sells items. Product packaging’s effect on purchasing choices demands attention to detail and a sense of the brand image. It is imperative in retail sales, where the appropriate package design may catch the consumer’s attention and outshine other products on the …
How Excellent Packaging Makes Customers Buy Your Products Read More »
“Big things come in small packages.” We always hear this from people who are surprised by the great products that came from seemingly unremarkable packaging. But why do we almost always assume that there are no great products within commonplace packages? Perhaps we put our focus on outer packaging 90% of the time. In this …
5 Secrets behind Presenting Trendsetting Packaging Read More »
